Klage/Fwd: Three ways to test your content (and if they really work)
Erik Ribsskog
Til: juridisk
Kopi: Rob Mills
Hei,
dette er trakassering som følge av identitetstyveri, (virker det som).
(Jeg har ikke kontaktet disse).
Vennligst rydd opp!
Med hilsen
Erik Ribsskog
PS.
Jeg sender fortsatt om identitetstyveri til Datatilsynet, (siden at det ikke
virker helt klart, hvem andre jeg burde sende om dette til, synes
jeg).
---------- Forwarded message ---------
Fra: Rob Mills
Date: tir. 1. sep. 2020 kl. 08:30
Subject: Three ways to test your content (and if they really work)
To:
Hi Erik,
I'm sure we'd all agree with the opening line of this week's article: There’s one way to know for sure if content works: ask the people we’re writing it for. But how can we test our content and do the methods available actually work?
Matt Fenwick, Content Strategist at True North Content, shares three approaches to user-testing content that he's tried - Cloze testing, the tap test and task-based testing. Matt also offers some thoughts on which method works best for him and why.
[Article] Testing your content: what's the best approach? →
Continuing the theme of user-centred content and practices, I wanted to share our guide on how to create great user experiences through great content.
It's a practical guide that explores the intersection of content strategy and UX design on a website design project. The guide includes how to embed content-first thinking into popular UX design techniques to reveal actionable insights about the content. There are also lots of example outputs so you can see it all in action.
[Guide] Content Strategy: A Guide for UX Designers →
Lastly, I wanted to share a final reminder of our webinar next week. It's all about what your users and customers want to achieve and how you can figure that out. Join us and learn what Customer Jobs are and why they are crucial for digital success, how Task Analysis helps you find Customer Jobs, and how the Customer Job method builds a solid framework that provides confidence and trust.
[Webinar] Powerful content? Why you need Task Analysis & 'Jobs to be Done' to get there →
(Tuesday, September 8, 4pm to 5pm UK time)
Thanks to those who answered my question last week about sharing non-GatherContent resources in this newsletter too. It was an overwhelming 'yes' so watch this space. Also, if you have any opinions, examples and advice you'd like to share with our audience, I'd love to chat about potential article and webinar opportunities.
Thanks,
Rob
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Head of Content
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